Our vision for gaming: More choice and more games for people everywhere
“By combining Xbox with Activision Blizzard’s skill, knowledge, and amazing legacy of games, we will bring the joy and community of gaming to even more players around the world. We want to learn from their creativity, exchange insights and best practices, and empower our new colleagues to bring their visions to the widest possible audience. And today, we officially start the work of bringing their groundbreaking games to more platforms and more players than ever before.”
— Microsoft Gaming CEO Phil Spencer
Players get more choice
More games on more devices including Xbox, PlayStation, phones and online
Choice in how and where people buy games with subscription and one-off purchase options
For the 95% of players who play on phones, alternatives to gaming offerings from the dominant mobile platforms
Game creators get more options
More ways to get games in front of more people through support, investment and better access to players
Better revenue and fair marketplace rules through our Open App Store principles
Greater flexibility in payment systems and the experience game creators provide to their fans
Gaming industry gets more competition
More competition in mobile, where a couple of big players dominate
Greater competition in traditional gaming, where Sony and Nintendo will remain the biggest gaming companies
Emphasis on positive workplace culture and increased local investment from Microsoft in studios and creative ecosystems around the world
Games get better when more people play them
“Too much friction exists today between creators and gamers; app store policies and practices on mobile devices restrict what and how creators can offer games and what and how gamers can play them. Our large investment to acquire Activision Blizzard further strengthens our resolve to remove this friction on behalf of creators and gamers alike. We want to enable world-class content to reach every gamer more easily across every platform.”
— Microsoft Vice Chair and President Brad Smith